Increasing search engine ranking is the most important task for any webmaster trying to attract free traffic from the search engines to his website. And the cornerstone of website promotion is what’s called Search Engine Optimization (SEO). In a nutshell, search engine optimization is the process of making your website attractive to the search engines in order to have them deliver traffic (visitors) to your site. You want Google to put your website in front of people searching the web for something they want information about.
SEO is usually divided into two main elements:
- On-page SEO which is about what you can do on your website itself, and
- Off-page SEO, concerning basically how to get backlinks (also called ‘inbound’ or ‘in pointing’ or ‘incoming’ links) to your site.
Increasing search engine ranking is about optimizing both on-page and off-page factors best possible.
How to improve your Search Presence
On page optimization
To have the best on-page search engine optimization for your website, there are certain criteria you must follow as regards some of the elements of your pages – like the title tag, the meta keywords and description tags, internal linking, and more.
When viewed individually, these things might not seem important, but altogether they can have a noticeable impact on your site’s “visibility” in the search engines by improving search engine ranking.
Off page optimization
The second of the two main search engine optimization elements, off-page SEO, is about having backlinks to your website. You must have quality backlinks (in-coming links) to your site (links on other web sites pointing to your website). Such links tell Google that other people appreciate your site (since they link to it), and the more links back to your site from other sites, the more valuable your site must be, the search engines think.
Without quality backlinks, your site isn’t worth much in the eyes of the engines. Therefore, you need to put much effort and concern into your backlink building when working to improve search engine ranking, thus getting more traffic to your website.
Content and Topic
Another key factor for increasing search engine ranking and generating traffic to your website is the content you publish. The search engines are looking for sites with high quality content which is maintained and updated on a regular basis. Videos are a great example of how you can offer quality content above and beyond the competition. Without good content on your pages there is no way to attract visitors – neither search engines nor human individuals will be interested.
Then the topic of your website is important; it’s the topic itself that determines the site’s traffic (and profit) potential. Obviously, a website won’t get much traffic if only a few people are interested in the topic your site is covering. Therefore, there should be sufficient demand for whatever you are selling or promoting.
Keeping to a theme will help your website both with the search engines and visitors. If you are posting information on various topics, you just won’t have the opportunity to optimize your site to its greatest potential. Build another website if you want to pick up another topic! Also try to put out more than one piece on one topic. If you want your site to be perceived as a site with authority try to put out content on tangential topics as well as the main topic. This will help boost your ranking massively.
Notice that each web page must be optimized individually with its own keywords, meta tags etc., and most importantly, good content. Writing content for each page around a specific keyword (or keyword phrase) is also important in the work for increasing search engine ranking.
How to find and use keywords on your pages
Search engine optimization isn’t about “tricking” or “fooling” the search engines. Don’t try to do “black hat” things – sooner or later the engines “catch” you and may penalize your site. Do NOT over optimize anchor texts for instance. Write content naturally and avoid keyword stuffing. You can find long tail keywords or even use LSI keywords on your page. Try not to specific target keywords more than once. You can use tools like Ahrefs and SEMrush to find out what your competitors are doing and optimize your own content accordingly. Try make use of the generic URLs as anchors mainly.
Also Read : How to Monetize your Blog
Instead, make your website valuable to your visitors by adding great, solid content to your pages. If your visitors love your site, Google will love it too! It’s just logical, because the search engines are making a “living” by giving their users (searchers) what they want